Posts Tagged ‘Elizabeth Taylor’

CE Pro of the Week: Brad Sundberg, BSUN Media Systems

Monday, August 2nd, 2010 by BSUN Media Systems

He describes the wildest installation requests ever. Think Michael Jackson, Madonna and rattlesnakes.

By Tom LeBlanc
Originally Published: July 30, 2010

Brad Sundberg - Owner of BSUN Media Systems

Brad Sundberg, owner, BSUN Media Systems

Each week, we aim to provide an informative – yet colorful – profile of one of your fellow CE pros. Interested in being featured yourself? See below.

How would you use Twitter to describe what your company does (140 character limit)?

Quality audio and video still matter to me. Like a great recipe, you can’t go wrong with great ingredients and a lot of experience.

After you complete a project, what do you think your typical client tells his friend about the experience?

I hope it is something like what Lucy Buffett [Jimmy’s sister] wrote after the work we did for her restaurant Lulu’s on Alabama’s Gulf shore:

“I humbly applaud Brad with a vociferous BRAVO BRAVO! Thank you for the absolutely impeccable job and rising to the occasion! You now are entitled to ‘gumbo for life.’

“Last January, we decided to upgrade our audio-visual program and somehow found Brad! He did an expert job and was always willing to work cheerfully and diligently especially when we would ‘make it up as we go’ — a LuLu’s trademark.

“Food and beverage establishments underestimate the importance of the quality of ambient music. We are hyper vigilant about how our music communicates an exceptional experience, especially since we have live entertainment every night of the year. It absolutely delights me to walk around the entire restaurant and property and to enjoy quality sound.

“I am completely confident in saying the quality of our audio-visual system actually increases my sales and makes a major contribution to the overall success of LuLu’s.”

What can CE pros learn from your company to make them think differently and run their business better?

When I built my Los Angeles office I spent a lot of money on a showroom. I had motorization, lighting control, top-of-the-line everything from cabinetry to carpet.

And guess what? No one came to it.

People are busy and are not likely to carve out 90 minutes to come sit in your showroom. I did 95 percent of my sales in my clients’ homes and offices, bringing key pieces with me. When I opened the Fairhope location I refined this concept into what I call a “portable showroom.”

I bring CrestronSpeakerCraft and Kaleidescape into potential client’s homes and let them try it for a few days on their schedule. I also bring it to architect, interior design and real estate offices for trainings. This approach builds a deeper trust and friendship with my clients because I am on their turf, not the other way around.

What trade tip can you offer your fellow CE pros?

Stay in touch with your client base. Write a newsletter, email them or call them periodically. And don’t take yourself or your products too seriously.

What’s the wildest request you’ve ever had for an installation?

That’s a tough one. I built all of the music and video systems for Michael Jackson’s Neverland Valley Ranch, plus did extensive work for Madonna, Tom Cruise, Elizabeth Taylor and Quincy Jones.

I have put music on bumper cars, horse drawn carriages, a steam train, a Gulf Stream jet and three custom motor coaches.

I have built a one-of-a-kind whole-house baby monitor for a celebrity in Brentwood, Calif.

I have built a fully mobile recording studio in rack cases for a touring musical artist.

I’ve folded TVs into ceilings, built a home with 60 zones of music control, even built a trio of matched recording studios in California, France and England for a producer with three homes.

And just last month we floated a 33-foot HDTV on barge for a secret Jimmy Buffett concert.

But perhaps the “wildest” was to provide a complete narrative and sound effect system for a snake barn. We recorded the narration off-site, but had to complete the installation above, below and around the snake enclosures with the snakes in them. I am not afraid of snakes, but being on a mechanic’s creeper in the dark, installing a speaker below a cage of perhaps 25 rattlesnakes (we had a microphone in the cage so guests could hear the rattles through the glass) sort of stands out in my mind as being out of the ordinary.

What is your 3D strategy and do you think the technology will live up to the hype?

I may lose my CE Pro ribbon for this, but I am totally bored of 3D. I have no interest in it; I consider it gimmicky; and in the past 12 months I would estimate that only one of my clients has even mentioned 3D. Her comment was how much she would hate to have to wear glasses to watch TV.

As far as a strategy, if my clients want to play 8-track tapes through speakers in their swimming pool, I will make it happen. Likewise if they ask for 3D, 3D they will get … but I am not promoting either one.

What is your absolute favorite piece of audio demo material?

Quincy Jones’ “The Places You Find Love.”

In my previous overlapping career, I was a technical director on several major albums including Jones’ Back On The Block. When you work on a song like “Places” in the studio for 16 months, you get a pretty good idea of how it should sound, and that comes in very handy when I tune systems.

My good friend Bruce Swedien bent the meters on that song. It goes from a whisper to scream and back to a whisper. Huge drums, huge bass, huge choir, Chaka and Siedah vocals with Quincy driving the train! That makes for a big song.

My other go-to song is “Secret Silken World” by David Baerwald. It is dark and warm and masterfully recorded.

What is your absolute favorite piece of video demo material?

I am such a dork with my video demos. Most CE Pro readers will dismiss me right now.

I don’t like loud explosions with trucks and body parts flying over my head. (Neither do most of my female clients, and they often control the checkbook.) For rich colors I show Finding Nemo. For a jaw-dropping scene I show Step Into Liquid where they surf 66-foot waves 100 miles off the coast of California. I have never played that scene without people stopping what they are doing and just staring at it in disbelief.

What is something most people don’t know about you?

When I was about nine years old my dad gave me a box of wires, batteries, motors, switches, buzzers and electronic parts for Christmas. It was the best gift ever, and I was hooked. Thanks again, Dad.

Michael Jackson, Madonna, Quincy Jones

Michael Jackson, Madonna and Quincy Jones are on Brad Sundberg’s past clients list.
Originally published at: http://www.cepro.com/article/ce_pro_of_the_week_brad_sundberg_bsun_media_systems/

Celebrity Backstage Pass: Elizabeth Taylor

Tuesday, April 6th, 2010 by Brad Sundberg - BSUN Media

Elizabeth TaylorI have had the opportunity to work with Hollywood’s elite for more than twenty years.  From Michael Jackson to Elizabeth Taylor to Will Smith, I have had unique encounters and working relationships with many people in the entertainment industry.  In that time I have collected a story or two, and from time to time I’ll share one with you.

Elizabeth

Taylor

I don’t remember the exact year I first met Elizabeth Taylor, but my nearest guess would be 1990, before her wedding to Larry Fortensky.   I had been working up at Neverland Valley Ranch for Michael Jackson, and I got a call from Elizabeth’s office about doing some work for her.  She had seen and heard my music and video systems at Neverland, and wanted me to come up with some ideas for her estate in Bel Air.

At our first meeting I was escorted down to a private patio where she and Larry were waiting.  She was sweet, poised, self assured and every bit a star.  Larry, despite was has been said and written about him, was a genuinely nice guy who was tossed into a world he was very unfamiliar with.  (On a side note, Larry and I became friends, and after his separation from Elizabeth I did considerable work in both his home and RV.  He loaned me his RV for a week, and his German Shepard bit my rear end, but those are stories for another time).

We went on do build an amazing outdoor music system at her Bel Aire home.  The system incorporated something I call sound layering (my phrase, give me credit if you steal it), where I have music playing from rock and outdoor speakers, then another system in the same area plays soft cricket sound, layered with another system playing birds chirping in the trees from birdhouse speakers.  It’s an awesome effect of sounds coming from all directions.  She was very pleased with the sound, so it eventually led to me designing music and video systems inside house.

Elizabeth was one of my favorite clients.  She was kind, yet wickedly funny, and a great story teller.

I built a home theater in her bedroom, and went to great lengths to make it as simple as possible to operate.  Despite my efforts her office would periodically call and say she wanted to meet with me.  When Elizabeth Taylor summons you, you respond.  I would jump in my truck and drive to Bel Air and be escorted up to her bedroom.  Her bedroom, it should be clarified, was a huge room, nearly an apartment on it’s own, and she spent much of her time up there watching TV, making phone calls, etc.  (Sorry, another side note.  She used the other two upstairs  bedrooms as her closets, with endless dresses and gowns on racks, and enough shoes to sink a ship).

I would knock and go into her bedroom, and her dog Sugar would start barking like crazy.  I ALWAYS called her Elizabeth, never Liz, and waited for the show.  She would greet me sometimes with a smile, sometimes feigned agony, sometimes mock anger, and explain that her remote had failed.  (She was after all, an actress.)  To say she would “explain” that her remote had failed doesn’t really do the conversation justice.  She might grit her teeth and snarl how much she hated the remote, or threaten great bodily harm against me if she couldn’t watch TV.  Don’t underestimate how hard I strive for my systems to work perfectly day in and day out, but I secretly enjoyed these private performances by a true Hollywood legend.

I would check the remote, change the batteries or reset the system, and have it running often in less than a minute.  Suddenly her mood would change to overacted relief and joy, and she would laugh her well known laugh.  Then (I swear this is true), quite often she would ask if I wanted to see something she had recently received.  Of course I would say yes, and out would come the jewelry.  Let me say that again:  Out would come the JEWELRY.  Now I am not a connoisseur of jewels, but this stuff was like a glimpse into the vault at Tiffanys.  Of course her collection is world renowned, but to be able to have her hand certain pieces to me to look at and hold was pretty amazing.

She and I had a common friendship with Michael Jackson, which I suppose instilled a certain trust from her to me.  There was one time when she was showing me (again, not making this up) a pair of earrings shaped like gold monkeys with diamonds, emeralds,  and who knows what else.  In the middle of all of this Deb calls me on my cell.  I explained that Elizabeth is showing me her monkey earrings, at which point Elizabeth grabs the phone and starts describing them to my wife.  “I’m afraid they are one of a kind Debbie, ” she said in a thick Elizabeth accent.  “Sad for you, glad for Brad!”  She laughed and handed the phone back to me.

After the 911 attack, my daughter Amanda made and sold American Flag Pins for $5 each to raise money for the Red Cross.  I showed one to Elizabeth, and she ordered $1000 worth on the spot.  A few days later (after several long nights of assembling the pins) I delivered them and Elizabeth gave them away to her friends.

I continued to work for her for several more years, and she never failed to make me laugh as she told stories and memories of her brilliant career.  She was and always will be a truly class act.

Your comments are always welcome.

Brad

Tribute to a friend

Monday, June 22nd, 2009 by Brad Sundberg - BSUN Media

Gone Too Soon


In 1985 I got married, got my first job in a recording studio (Westlake Audio), and met one of the kindest young men I have ever known, Michael Jackson.  Quite a year.  To
Brad and Michaeleven attempt to sum up a nearly 20 year working relationship and friendship with Michael in one article is impossible, but let me try to give you a glimpse into the incredible world I was privileged to be a part of.

Michael was working on Captain Eo for Disneyland and EPCOT.  He was fresh off the Victory Tour, the Thriller album, his dominance of MTV, and he was back in the studio.  I wish I could remember our first meeting, but it was likely just passing each other in the hallway.  He was always warm, yet shy.  Over time we would chat now and then, but it took time to build the trust.

Around that same time he did an often forgotten album, The ET Storybook.  This was when I met Quincy Jones and Bruce Swedien.  Early in 1986 the team moved into Westlake Studio D in Hollywood to record the BAD album, and welcomed me in.  I worked other sessions during the day, but at night I was invited to sit in and learn.  Eventually I worked my way up to technical director for the team, and the trust was solidified.  It was during this time that Michael nicknamed me “Really Really Brad,” a twist on the chorus, “Bad, Bad, Really Really Bad.”  Check the album credits, it’s there.

Over the next ten years I worked with Michael doing tour prep for the BAD tour in 1988, then back in the studio for the Dangerous album in Los Angeles, followed by the HIStory album in New York.  Toss in countless music videos, the HIStory tour, the Moonwalker project, Blood On The Dance Floor album, and various side projects, and I got to know him pretty well.

So who was Michael Jackson, and why did he have such a profound effect on my life?  Not for a moment do I pretend to have been a close friend of his, or a confidant.  Rather I worked for him and with him, and considered it an honor.

He was a consummate professional.  If his vocals were scheduled for a noon downbeat, he was there at 10 am, with his vocal coach Seth, singing scales.  Yes, scales.  I would set up the mic, check the equipment, make coffee, and all the while he would sing scales for two hours.

He typically drove himself to the studio alone.  For a while he drove a big Ford Bronco with dents and scrapes on it.  He was not a great driver.  More than once he called into the studio to say he would be late after being in a fender bender.

He was intensely curious about “normal life.”  He asked me about Christmas once, and couldn’t understand how kids could wait until Christmas morning to open the gifts.  You see, he was raised Jehovah’s Witness, so Christmas was not celebrated in the Jackson family.

Since I was so close to this world, let me try to give you some insight.  A “typical” MJ album would take between 10 and 16 months in the studio.  His budget allowed for as many as 100 songs to be recorded for any given project.  Some would be discarded early on, while others were fine tuned.  Musicians would be brought in to add their textures and ideas, but in the center of it all was Michael.  The team was remarkably small given the scope of the projects.  Each project was slightly different, but typically there were less then eight of us working day to day, from the first day until the project was mastered.  No entourage.   No Elephant Man bones.  No groupies.  No drugs.  Just music.  And food.

During the BAD album, Fridays quickly became known as “family day.”  He would have his two chefs, affectionately known as the Slam Dunk Sisters, prepare a large dinner for the crew, musicians and any family members that might be around.  Since I was working sometimes 80 hours a week, it was not uncommon for Deb to come have dinner with us.  Michael loved these family get togethers.  In later projects I would bring my girls, whom he loved and would play with.  There is one moment in time in my head when Deb brought my daughter Amanda, who was just a baby at the time, into the studio for the afternoon.  She set up a play mat and brought some toys, and Michael sat and played with her for a while.  He looked at Deb and said, “This is her own little world, isn’t it?”brad and michael jenga

When you work in this environment, your sense of normal begins to shift.  It was not uncommon for celebrities or VIPs to stop in.  One day the Secret Service searched the building for a couple hours before Nancy Reagan came for a visit.  Next it was Princess Stephanie from Monaco.  (She has a cameo on the song “In The Closet.”)  The chimps were common guests in the studio, as was a giant snake, both of which I would wind up holding during MJ’s vocals.  Michael loved mixing fun and work, but work always came first.

I have watched him write many songs, and the process is amazing.  I asked him where they came from, and he said they were gifts from God.  He could hear the entire song in his head before we could get tape on the machines.  He would sometimes sing the drums, bass, percussion, keyboards, etc., and we would later bring in musicians to replace his demo tracks.

His lounge would be decorated with Disney posters and old Hollywood memorabilia.  He loved innocence, and displayed gentleness, humor and patience.

This driving work ethic also had to escape from time to time.  There were many days we would show up at the studio, only to find he had flown to Europe or Japan for a few days, and neglected to tell us.  This sometimes meant an unscheduled few days off for us, which was awesome.

There were however memories that he would sometimes share about the endless travel and work schedule when he was just a boy.  I remember him telling me about grown women throwing themselves at him when he was just 9 or 10 years old.  One story I will never forget was him telling of flying with his dad and brothers through a lightening storm at night.  The plane was being tossed around, lightening was flashing, and he started crying in fear.  His dad ignored him, embarrassed.  A flight attendant sat with until the plane cleared the storm.  Hearing him tell that story, with tears in his eyes, gave a glimpse into his life.

There are few people I have worked so closely with for so long than Michael Jackson.  There were many months when I spent more time with him than I did my own wife.  Somewhere around 1991 he asked me to visit a ranch he had purchased, and design a sound system for a carousel.  The next thing I knew I was at Neverland Valley Ranch, in Santa Ynez, CA.  There was construction everywhere, and the amusement park was in the early stages of installation.  Over the next few years Michael asked me to build system after system, putting music on the bumper cars, in the petting zoo, on two trains, all around the amusement park, the boat lake, the train stations, and eventually inside the house, and inside his bedroom and bathroom.  Deb loves to tell of the times Michael would call at 2 in the morning (his sleep schedule was never normal) to talk to me about a new attraction he had coming to Neverland, and if I would put music on it.  I still have an old answering machine tape of him thanking me for one of the systems we had built.

Michael had very little patience when it came to new rides.  When the second train was ordered for the ranch, we were flown to Ohio to install the lights and music before it was trucked to California.  That way, as soon as it rolled off the truck onto the track it was ready for Michael.  He lived for those moments!

In it’s day, Neverland Valley was one of the most beautiful places I have ever seen.  He loved that ranch.  He could act like a kid, drive golf carts, throw water balloons and just have fun.  Week after week the buses would roll in, bringing inner city kids, Make A Wish kids, friends and families.  I have been there with sick kids whose dying wish was to spend a day with Michael.

As Neverland grew, I got the bug to continue building systems, and eased out of the recording studio.  Soon I was working for Elizabeth Taylor, building a massive outdoor music system for her, followed by my good friend Quincy Jones.

This was the Michael I knew.  Innocent, perhaps child-like at times, but not childish.  A professional who worked to be the best performer in the world, yet knew how to have fun.   If he was comfortable, he would laugh and joke with everyone, but if someone was there that made him uncomfortable, he would disappear.

We used to say there were two Michaels:  the one we worked with, and the one who went on stage in front of 100,000 people and entertained them.  There have always been singers and dancers, but Michael was in a class by himself.  I have been to perhaps 12 of his concerts (my daughter Amanda was on stage with him in Paris with several other kids singing “Heal The World”), and there is really no one that comes close to his level of artistry.

Yes, there were allegations.  No, I don’t believe them.

Yes, he changed his color and facial shape.  No, I really don’t care.

I have worked with plenty of normal looking people who thrive on pain and anger.  I’ll take a guy who might be abnormal looking and eccentric yet shows kindness, love, generosity, patience, humor and humility any day of the week.  I could write page after page of simple acts of kindness I have seen firsthand.

But the eccentricities increased.

The last time I spoke with Michael was around 2003.  He wanted some additional work done at the ranch, but clearly things had changed.  It was an awkward conversation between us, with me declining to do the work for what he was offering.  Then he drove away in a golf cart.  As I walked to my car, I knew it was the last time I would ever see him.  I remember looking across the valley with the amusement park well past it’s prime, the grass not as green as it once was, and Michael driving over the bridge back to his house.  I was a long way from that hallway in a studio where we first met nearly 20 years before.

But I would not trade a minute of it.

Thank you Michael, for letting me be a small part of your world.  You have taught me more than you will ever know.  Your friendship and trust is something I will always cherish.  Rest in peace my friend.

Brad